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AYA
AI Creative Director

One link.
A full creator campaign.

Drop a product, idea or brief. AYA builds the angles, scripts, visuals and rollout around it.

No account required · Free during beta

Campaign
OWN THE NIGHT
The human truth

People don’t need more energy. They need more control over their time.

campaign angles
6campaign angles
hooks
12hooks
scripts
3scripts
From one input

AYA does the rest.

01
Product link
One URL
02
Big idea
The through-line
03
Script
Hook, beats, CTA
04
Storyboard
Frame by frame
05
Creator brief
Ready to send
06
Rollout
Day −3 to +5

A campaign shouldn’t start with 17 blank documents.

Strategy

What are we actually saying?

Content

What are we making?

Direction

What should it look like?

AYA builds all three together.

Build a campaign
The Big Idea

From product information to a campaign people remember.

AYA finds the human truth under the product, then builds one idea everything else hangs from — not a pile of tactics that share a logo.

A sheet of paper, a pencil and a ceramic dish on warm linen in raking afternoon light
The idea

Stop treating night work like a self-destruct button.

The human truth

People don’t need more energy. They need more control over their time.

Scripts

Scripts that sound spoken.

Hook, beats and CTA, written the way a creator actually talks to a phone camera. Every script carries its own spoken length.

A phone on a tripod facing an empty linen armchair in warm afternoon light
Hook~15s

The moment you regret caffeine isn’t tonight. It’s 3am.

Beat 1

I'd crush work at 10pm… then stare at the ceiling at 3.

Beat 2

So I made a night drink. No caffeine.

Storyboard

See the shoot before the shoot.

The strongest script becomes frames — visual, dialogue, on-screen text, camera and duration — plus the shot list to tick off on set.

35mm film negatives and a contact sheet on a bone-white table under warm lamp light
01
OPEN
3s
02
CUT
5s
03
TURN
7s
Creator brief

Brief anyone in seconds.

Objective, key message, must-say, do-not-say, shot requirements and deliverables — formatted to paste straight into a DM.

A stack of cream printed pages on a sand-coloured desk beside a coffee cup
Must say
  • Caffeine-free
  • Made for after 9pm
  • Calm focus, not jitters
Do not say
  • “Guaranteed sleep”
  • Any medical claim
  • “Energy drink”
Content pack

One campaign. Every channel.

X, Instagram, TikTok, LinkedIn and YouTube each get content written for that room — not the same paragraph reformatted five times.

Three blank phones lying in a row on warm oat fabric
X

Night work isn't the problem. The caffeine debt is.

TikTok

I stopped using caffeine after 6pm. Here's what I drink instead.

LinkedIn

I built a product because I was bad at going to bed.

Visual world

A visual world, not another text document.

Mood, lighting, texture, wardrobe and location — plus a generated moodboard, a campaign palette and prompts ready for an image model.

Folded raw silk in terracotta and bone catching hard sunlight
Lighting

Practical lamp and laptop glow. Let shadows exist.

Camera

Handheld phone, slightly too close.

AYA Studio

What are we launching?

Start here. No account, no setup — the studio on this page is the real product.

Give AYA a little context
What's the goal?
Primary platform
Creator lens — optional
No account required · Free during beta
Example campaign

One paragraph in. This out.

See the full campaign
Campaign

OWN THE NIGHT

Work late without borrowing tomorrow’s sleep.

The human truth

People don’t need more energy. They need more control over their time.

Campaign palette
Three of six angles
  • 01
    ANTI-2AM

    Founder confesses the 2am caffeine spiral and the next-day penalty, then offers the alternative ritual.

  • 02
    NIGHT SHIFT

    Make night work feel legitimate: ‘some brains are nocturnal’—so give it a tool that respects sleep.

  • 03
    BEFORE / AFTER

    Split-screen: caffeine night vs. NOCTURNE night—same output, different landing (sleep).

Built for
  • Creators
  • Founders
  • Brands
  • Agencies
  • Operators
How it works
01

Drop it in

A URL, idea, image or brief. One thing is enough.

02

AYA directs

Strategy, creative and production, worked out in one pass.

03

Go make it

Leave with scripts, visuals, a brief and a rollout.

Pricing

Pay for campaigns.
Not software seats.

Free beta

Live now
$0
  • 5 campaigns per day
  • Every section, every export
  • No account
  • No card
Build a campaign

Pay as you go

Coming soon
Coming soon
  • Pay only when you create
  • No subscription
  • Crypto-native settlement
USDCSOLunder consideration

Nothing is chargeable today. AYA does not connect a wallet, hold funds or process a transaction of any kind.

Gia Macool, founder of AYA
Founder

Why does making the campaign often take longer than making the product?

AYA started with that question.

The goal is to compress the blank-page stage — strategy, direction, scripts and rollout — into one useful creative starting point.

Gia Macool@GiaMMacool

Give AYA one thing.
Leave with the whole campaign.

Strategy, scripts, creative direction and rollout — generated together.

Build your campaign